Most businesses derive their critical USP through their way of operations. For the same reason, businesses may refuse to change their original operational strategy. For the same reason, the concerned CRM software should be well-adapted to each business. Meanwhile, it also provides a better way for businesses to understand itself.
Firstly, the CRM platform needs to be adapted to a common standard. Later, it could be customized to individual needs making sure that your platform runs optimally for a given set of conditions.