No matter how much you strive to perfect your customer service process, you will get criticism. And customer complaints are unavoidable. There will be customers who aren’t satisfied with your services, or may be having a bad day. Regardless of the reason, pay close attention to why you are getting the negative feedback. This will help you identify the gaps that are present in your customer support process and help you fix them, which will only lead to improvement.
Customer services is a vast field that plays a major role in maintaining the business’s reputation.