Why social media is a good channel for customer support? – kapdesk

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Developing a social media customer service plan is an important step. Strategizing how you will use the different social media platforms to provide customer support, along with building and maintaining relations with your target audience. You will need to define a clear and goal-oriented social media strategy, identify the tools you will need to help you carry out this strategy, and develop crisis management plan to always be prepared for the worst possible situations.

This is probably the main reason why social media customer service is a popular choice amongst consumers and producers. As compared to standard customer support processes like voice support, email support, etc. social media support is the fastest way to interact with customers. Customers can complain, give feedback, provide reviews or post general queries and within hours get responses. This type of feedback can be useful for developing new products and altering existing ones, leading your business towards a successful progression.

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