Get source-based reports
Knowing which platforms are generating the most traffic towards your website lets you focus on those sources. Effective analytics provides insights on how your customer base is choosing to interact with you, which is why simply having a website doesn’t suffice in today’s competitive business world.
You need to ensure that you established a presence on as many social media platforms that are relevant to your business as possible. Source-based reports let you invest more efforts in those sources that are working, while improvising on the ones that aren’t.
Internal business reports filter individual employee information in order to track their performance, letting you know how efficient your customer support process is. That way, you can reward those employees that are valuable and improve the ones who are lagging on their objectives.
Visual representation of your analytics
The more advanced customer support software today provide an elaborate visual representation of your company’s performance with the help of graphs. Especially beneficial for call centers, call graph reports monitor the productivity of your customer service executives, track the number of incoming and outgoing calls, number of calls answered or released, average handling times and more call-center related analytics. However, visual representations are also provided for other things like sales tracking, lead status, query resolution rate and response times.