To improve your core business using your customer support system, you should be able to track everything that is happening in the support department of your organization.
Also, you should be able to track everything in a rigorous manner, such that you should know about the opinions held by your clients regarding your products. This is possible if you can record the inbound phone calls and emails that are being received by your customer service system. The final goal is to gather more information. The more information you have access to, the more accurate and helpful the subsequent steps of this process will be. The idea being, information is power, and it’s better to have too much of it than too little. Also, it is important that you gather feedback that is direct.
Your primary goals should drive the future of your product development. These should become the ultimate priorities of your organization. As an organization, your highest priority should be making your current users happy. The thoughts and opinions of your clientele should dictate the course of your company’s product development.
The above strategies will allow you to transform your customer service department to an improvement product division. The idea being that when you The closer you bring your product developers and customer support, the more directly you’ll be able to incorporate your customers’ experiences and their expectations into the final offering. When you have products that have been developed with your clients’ needs in mind, you’ll be attracting more clients, and this will also reduce bad customer experiences.