People accustomed to the 21st may not be aware that in the recent, not so technology advanced past, all business processes were carried out by hand. This means all the accounts, customer data, business transactions and anything that had to be stored for records was done the traditional way, using excel sheets; in other words it was all done manually. This has been a time consuming and partially inefficient process, due to the lack of automation.
However, recent technological advancements have revolutionized the way we see and perceive business. Besides a few things that must be entered manually (otherwise humans would not be required), most business processes can now be automated. This can be achieved with the help of advanced an customer service software.
Customer analysis aims at constructing an accurate view of your customer base to help make business decisions more fruitful. Failing to produce accurate customer data can lead to erroneous decisions. Through customer database analysis you can retain customers, identify high-value customers and make interactions meaningful and productive.
There are multiple channels through which you can generate leads and potential customers like social media platforms. Having to search, locate and jot down the details of every customer on excel can become monotonous. Integrating different lead generation sources like emails and social media can let you instantaneously import contacts and create customer profiles.