Customers are the driving force, motivation and inspiration that keep businesses going. It is not necessary for businesses that have a large arsenal of quality products or services to be successful. It all depends on how satisfied their customers are, not only with the products, but also with the beyond sales services.
Many successful businesses incorporate great customer support practices and demonstrate qualities that leave their customers coming back for more. Lets take a look at the 4 customer support qualities that wow your customers.
Incorporate quality core values
Why is this important? If your company does not have quality core values then there is no reason for you to set up a customer support in the first place. Just sell your products and services, and let the customers worry about the rest. Not only do core values help towards increased customer satisfaction, but they also improve employee engagement. Below are mentioned some of the many quality core values that you can incorporate into your customer support process:
- Be passionate and determined about quality
- Be adventurous, fun and slightly weird
- Pursue growth, creativity and open-mindedness
- Treat your team like your familyDeliver quick, meaningful resolutions
For a customer who is seeking support, there cant be anything better than a quick response. We all have dealt with long hold times and delayed responses and know how frustrating that can be. Sure there are times when an immediate response cannot be provided. However, letting your customer know that their query has been acknowledged and that you are working to provide a resolution, will give them the reassurance that they have been heard. A good way to deal with this is to set up automated-responses for customers.
Make organic marketing possible
No matter how strong your marketing team is, or how much money you invest in your marketing campaigns, the success of your marketing can only be measured by how many more customers associate with your business. One of the strongest forms of marketing is word-of-mouth promotion of your business, which only your customers can do. And to make sure that your customers are positively promoting your business, you need to ensure that you have a satisfied customer base. You need to ensure that you provide exceptional phone support, live chat support,social media support, etc. go the extra mile to make your customer support valuable to your customers.
Do something unexpected
Besides providing the expected service, it is good, every now and then, to provide something that is not expected from the customer. This could be a personalized ‘thank you’ note for doing business with your firm, or sending a bouquet of flowers on a special occasion (like many banks do), or offering a menial service for free. This leaves a lasting impact on your customer who will surely refer your business to their family and friends.
Your customers expect nothing but the best out of your business. If you aren’t able to deliver what they expect, then you should be ready to say goodbye. Ensure that you deliver the best customer service and have long, healthy business relations.